Standard Furniture remains one of the few American-based furniture manufacturers and distributors providing bedrooms, dining rooms, occasional tables, entertainment centers and leather furniture to over 3,000 retailers nationwide. In 2001, Kathy Ireland and Standard joined forces to design distinctive home furniture collections.

In addition to the Kathy Ireland Home by Standard brands the company also offers Grand Designs by Standard, an all-inclusive brand offering dining room, living room and bedroom furniture for the discriminating taste at prices favorable to the family's budget.